Inserting Live Music into Everything
Updated: 2 days ago
One of our co-founders vowed to bring back guitar solos into fashion many years ago: inserting them into literally every song he wrote, despite popular music typically not having them as often anymore (or so it seemed to us).
More than 300,000 English-speaking expats and travelers get reached by our eventing ads every month. Of those: more than 30,000 follow, engage with or give love to one or more of the artists we feature (but well no, the 1,000-person concert is not the goal). Although: I've been personally involved with an event that had 6,200 ticket paying people dancing to Tiesto.
What we do have is a niche style of events with a specific way of getting random music lovers into our events. Over the years, we've created a stellar space for emerging artists and touring musicians to sing their hearts out to an audience that appreciates that it's a soul-enriching moment.
Music and happiness are soulmates. What I'd love to do is just curate these beautiful experiences for the rest of my life. The project management stuff-- not as easy as it looks.
It occured to me in the last few years that a lot of musicians we work with create the perfect content without being "influencers" in a traditional sense.
I'd love to work with more brands about this.
Imagine getting thousands of people interested in something that gives them joy--Music and happiness. It connects us all. Pre-event and post-event promotion is really just about finding the right people who love a specific kind of music or are open to new music experiences. Afterwards, the relevant music lovers within different audiences are sent to the artists they love the most...and sometimes, we send them (with permission) to brands' messages.
Every so often, we experiment.
September 26: We agreed to host a Metropolitan Magazine party on what happens to be their founder's birthday weekend, as it was mine:
MBAccelerator by Metropolitan Barcelona kicked off at 7:30 and our 3-Act concert started at 9 pm as promised.
Music is a great catalyst to connection and conversations, so we hope it's the first of many experiments in Barcelona: inserting live music into everything.
Get spooky with us this Halloween, dress up, and let's party with a surprise International band and Luz Verde, winner of the Latin Grammy Awards some years back.
Eventing is our most visible strategy. We do unique Front Page News concert events in 3 Acts. We invite you to co-create live music experiences and nurture artist growth, while increasing your brand discovery and revenue via live music events and bespoke growth marketing tactics we’ve honed for years.
We reviewed our recent events, and found an exciting pattern. There is so much potential in every collaborative relationship. Purposeful eventing is what gets our engines running. Strong teams get us thinking of ways to grow our brand and yours in consistent ways that create beautiful live experiences, and always with an eye on ROI.
Evolving from our Digital Origami background, we’ll bring a history of strategic growth thinking and a music-first ethos. We hope you feel the same.
Eventing is our headline. Music is in our DNA.
You can come along on a Think Digital Growth Marketing journey too.
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